Youtube Advertising Manager
We are looking for an enthusiastic YouTube Advertising Specialist to help us in our client acquisition team's efforts. You will be an integral part of the planning, development, execution, and optimization of digital video advertising to reach potential clients with direct response advertising.
As a YouTube specialist you should be a competent professional able to grasp client behavior trends and generate creative ideas. You should be well-versed in specialized marketing concepts, principles and tactics.
Our teams goal is to deliver measurable client acquisition rates that will directly increase the firm's revenue. As performance marketers our success and failures are all measured and you must feel comfortable being evaluated on execution not just effort.
- Conducting market research to find answers about consumer requirements, habits and trends
- Brainstorming and developing ideas for creative YouTube campaigns and strategies
- Plan and execute initiatives to reach the potential clients through video advertising (Youtube, Hulu, Facebook, etc)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Assist in financial and internal reporting.
- Bachelor's Degree from an accredited college or university.
- Proven experience in marketing/advertising with digital video
- Deep understanding of excel (pivot tables, advanced nested formulas, etc)
- Deep Understanding of web analytics tools (Google Analytics or Omniture)
- Experience with large budgets or experience with lots of account
Preferred skills, but not required:
Experience with data visualization and exploration software (Tableau, Qlik, etc)
Experience with Salesforce, Marketing Cloud, Attribution Modeling Software
Experience in Legal Marketing
Morgan & Morgan offers a comprehensive benefits package which includes health insurance, dental, vision, 401(k), and pre-tax commuter benefits.